Our Story

Our brand's name honors the birth cities of our founders Bogota, Colombia, 74.0721° West, and New York, USA, 74.0060° West. Using and mixing the cities' latitudes, we created 74°West

  • Our admiration for Colombia's emerging designers and fashion industry is immense. We show our commitment to the environment and society by collaborating with Colombian companies prioritizing responsible practices. The combination of unique fashion and ethical principles creates perfect harmony.

  • We are not just passionate about showcasing the essence of Colombian culture and its incredible talent but empowering our community with good thoughts celebrating differences, and accepting them with love is an essential part of our mission.

  • Join us in our mission to celebrate real women who want to wear change and make a difference in the world by expressing themselves through their style.

    Join us